Cookie policy

The short version

Browsing this site sets no cookies by default. Audience measurement runs on Umami, a cookieless tool that collects no personal data and does not follow anyone across sites.

Two cookies can appear, each in one specific case: if you accept Google Analytics through the banner, and if you open the call booking widget.

The booking widget cookie

Bookings run through Cal.com, whose infrastructure sits behind Cloudflare. When you open that widget, Cloudflare sets a cookie named __cf_bm.

Name

__cf_bm

Set by

Cloudflare, on behalf of Cal.com

Purpose

telling a human visitor apart from an automated bot

Lifetime

around 30 minutes

Nature

strictly technical, no advertising tracking, no profiling

It counts as a technical cookie necessary for a service the user asked for. It does not identify you and does not follow you across sites.

The Google Analytics cookie

Google Analytics only loads if you click Accept in the banner. Until you choose, or if you refuse, no Google script is called and no Google cookie is set.

Name

_ga and _ga_<id>

Set by

Google Ireland Limited

Purpose

telling visitors apart and measuring page audience

Lifetime

up to 2 years

Basis

your consent, revocable at any time

Google Consent Mode v2 is initialised as denied before anything loads, and the IP address is anonymised. To change your mind, clear this site's local storage from your browser settings: the banner will come back.

Day-to-day audience measurement runs on Umami, which sets no cookie, stores no personal data and therefore needs no consent.

How to avoid it

Do not open the booking widget: write to me from the contact page or straight to theo@my-agent.io. Same outcome, no cookie at all.

You can also block or delete cookies from your browser settings. The site stays fully readable.

What this site does not use

To be explicit: no Meta pixel, no LinkedIn pixel, no advertising cookie, no heatmap, no session recording, no tracking social share button. Google Analytics only loads if you accept it, and Google Tag Manager is not used.

Questions

A question on this point or on how your data is handled in general: theo@my-agent.io. See also the privacy policy.